WAIFC symbolWAIFC · Brand Guidelines
waifc.org.au ↗
West Australian Indian Film Council

Brand
Guidelines

The visual identity system for WAIFC — how our logo, colour and typography come together to bridge Western Australia and India's screen industries.

Version 1.0Updated August 2026Maintained by the WAIFC marketing team
01 — Foundation02 — Logo03 — Colour04 — Typography05 — Design Tokens
01 — Foundation

A bridge between two screen industries

WAIFC is a not-for-profit industry council connecting Western Australia and India through cultural exchange, delegations, festivals and partnerships. Our brand should always feel warm, credible and cinematic — a considered bridge between two rich creative cultures.

Brand principles
01

Collaboration

We build together across borders — the identity favours partnership over hierarchy.

02

Cultural respect

Two cultures, treated as equals. Warm golds and considered typography carry that intent.

03

Transparency

Clear, honest and open. Generous space and legible type keep communication uncluttered.

04

Longevity

Relationships built to last. A timeless, editorial system rather than a passing trend.

03 — Colour

Colour palette

A warm, cinematic palette led by a gold primary and a terracotta-orange secondary, grounded by a neutral ink range. Every value below is driven live by the site's colour variables, so the palette here always matches production.

Primary — Gold

colours/primary · --_alias---colours--primary-*
100
#F5F0E1
200
#ECE1C3
300
#D9C387
400
#B08206
500
#956E05
600
#775804
700
#584103

Secondary — Terracotta

colours/secondary · --_alias---colours--secondary-*
100
#FCEFE3
200
#F9E0C8
300
#F9E0C8
400
#E8801C
500
#C56C17
600
#9D5713
700
#74400E

Neutrals — Ink

colours/neutral · --_alias---colours--neutral-*
0
#FFFFFF
100
#F2F2F2
200
#D8D8D8
300
#B2B2B2
400
#7F7F7F
500
#4C4C4C
600
#191919
Approved combinations
Ink + GoldPrimary gold on near-black ink — our signature pairing for headers and key moments.
Cream + GoldWarm, editorial and calm. Ideal for long-form reading and documents.
Terracotta accentUse the secondary sparingly — for highlights, tags and calls to action.
04 — Typography

Typography

Two typefaces carry the brand: Newsreader, an editorial serif for headlines and moments of voice, and Geist, a clean, contemporary sans for body copy and interface. Both are wired to the site's typography variables.

Aa
Newsreader
Display & headings · --_alias---typography--title-font
The quick brown fox jumps over the lazy dog — 1234567890
Light 300Regular 400Medium 500Italic
Aa
Geist
Body & interface · --_alias---typography--body-font
The quick brown fox jumps over the lazy dog — 1234567890
Regular 400Medium 500Semibold 600Bold 700
Type scale
H1
Heading one
3.5rem · Newsreader
H2
Heading two
3rem · Newsreader
H3
Heading three
2.5rem · Newsreader
H4
Heading four
2rem · Newsreader
H5
Heading five
1.5rem · Newsreader
H6
Heading six
1.25rem · Newsreader
Body L
Body large — comfortable reading for introductions.
1.125rem · Geist
Body M
Body medium — the default paragraph size.
1rem · Geist
Small
Small — captions, labels and fine print.
0.87rem · Geist
05 — Design Tokens

Spacing, shape & buttons

The system runs on a consistent set of spacing, radius and component tokens — the same variables used across the WAIFC website — so every layout feels part of one family.

Spacing scale (rem)
2xs0.25
xs0.5
s0.75
m1.0
l1.25
xl1.5
2xl2.0
4xl3.0
6xl4.0
Corner radius
Button · 6px
Card S · 0.5rem
Card M · 1.5rem
Full · pill
Buttons
PrimarySecondaryOutlineSubtle

Primary actions use gold (primary-400); secondary actions use terracotta (secondary-400). Radius 6px, generous horizontal padding.